Why Your Domain Name Matters
Before you begin building your reseller website, the first—and arguably most important—step is choosing and purchasing your domain name.
Your domain is your digital storefront. It’s the very first impression local business owners will have of your white-labeled software. It’s where you’ll direct cold leads, collect free trial signups, and position yourself as a trustworthy, modern provider of marketing automation tools.
That’s why your domain isn’t just a technical detail—it’s a branding decision. A strong domain name builds instant credibility, reinforces your brand identity, and helps prospects remember you when it’s time to buy.
A great domain increases trust, boosts conversions, and communicates professionalism from the very first click.
Step 1: Choose a Brand Name
Your brand name is the foundation of your reseller identity. It will appear everywhere—your domain, logo, social media, invoices, dashboards, and more.
It should reflect what your SaaS platform delivers to local businesses: visibility, reputation, automation, growth.
Tips for Choosing a Great Brand Name:
Keep it short, simple, and memorable
Highlight the benefits you deliver (leads, growth, visibility, reputation)
Use professional and friendly language
Avoid abbreviations, obscure words, or hard-to-spell names
Inspiring Brand Name Examples:
SaaSLocal.com – Instantly clear: SaaS made for local businesses.
BoostMyLeads.com – Focuses on the benefit of more customers.
LocalGrowthPro.com – Communicates expertise and business results.
ReputationPilot.com – Great for emphasizing review automation.
SocialBoostHQ.com – Perfect if you want to lead with social media.
MyLocalSuite.com – Feels like an all-in-one toolkit for SMBs.
EngageAndConvert.com – Focuses on turning leads into paying customers.
Pick a name that fits your personality and the tone you want to set—whether it's bold and techy, friendly and local, or sharp and results-driven.
Step 2: Check Domain Availability
Once you’ve picked a name you like, check if the matching domain is available.
Head to any domain registrar, such as:
We recommend choosing a .com whenever possible, as it remains the most familiar and trusted extension—especially for small business audiences.
Not available? Try These Modifications:
Add “get” before the name — e.g., GetBoostSuite.com
Add “hq” after the name — e.g., EngageHQ.com
Add “app” at the end — e.g., SaaSLocalApp.com
Add a region or niche — e.g., LocalGrowthItaly.com
Avoid uncommon domain extensions like .xyz, .biz, or .info unless you have a specific reason—they often feel less trustworthy.
Step 3: Purchase the Domain
Once you’ve found an available domain, purchase it directly from your registrar. You don’t need hosting or email yet—just the domain name itself.
Typical cost: $8–$15 per year.
Make sure to enable domain privacy protection (WHOIS protection) at checkout so your personal information isn’t publicly accessible.
👉 Important: Save your registrar login credentials. You’ll need them again in Guide 5 when connecting your domain to your live website.
Step 4: (Optional) Register Matching Social Media Handles
Even if you’re not planning to use social media right away, it’s smart to secure your brand username across major platforms now.
Doing this early:
Prevents others from taking your name
Keeps your branding consistent across channels
Prepares you for future marketing and outreach
Suggested platforms:
X (Twitter)
YouTube
Try to use the exact same username as your domain, or a close variation. For example: @BoostMyLeads, @BoostMyLeadsApp, or @GetBoostSuite.
Summary: Your Domain Is Your Brand Foundation
Choosing the right domain name is the first real step in launching your SaaS business. It affects your brand perception, your ability to build trust, and your positioning in the local marketing space.
Take your time. Choose a name that’s aligned with your vision—and make sure the domain reflects that clearly and professionally.
In the next guide, we’ll show you how to create stunning screenshot images and illustrations using Shots.so, so you can bring your website to life and start converting visitors into free trials.