Before a Discovery Meeting ever happens, you need to open the door—and that starts with cold outreach.
Your job at this stage isn’t to explain the whole platform or close a sale. The only goal of cold outreach is to spark curiosity, qualify interest, and book a Discovery Meeting, where the real conversation happens.
There are three main outreach methods you can use, depending on your style, environment, and the type of business you're targeting:
1. Cold Call
This is a direct, voice-to-voice conversation with the business owner. Cold calling allows you to build rapport quickly, pick up vocal cues, and overcome objections in real time. It’s highly effective for booking meetings on the spot—especially with small business owners who answer their own phone.
2. Cold DM (Direct Message)
This involves sending a short, strategic message via Instagram, Facebook, Google Chat, or LinkedIn. It’s non-intrusive and gives the prospect time to respond when it’s convenient. This method works well for businesses that are active on social platforms and have messaging enabled.
3. Door to Door
This is the most personal and powerful form of outreach. Showing up in person builds immediate trust and credibility. It’s great for areas with a high concentration of local businesses. Your only goal is to have a short conversation and schedule a Discovery Meeting—not to do a full demo on the spot.
Each method has its pros and cons, and the best resellers use all three, depending on the situation. The key is consistency, confidence, and always keeping the first conversation focused on the prospect’s business, not your product.
In the next sections, you’ll find detailed scripts, psychological tactics, and objection-handling frameworks for each cold outreach type—starting with Cold Calling.
Cold Call Script
Goal: Book the Discovery Meeting, not sell the product
Why Cold Calling Works
Cold calling is still one of the most effective ways to engage small business owners. Why? Because you can:
Build trust in seconds with your tone and energy
Get real-time feedback and ask follow-up questions
Handle objections immediately
Secure a Discovery Meeting on the spot
The secret is to sound natural, confident, and helpful—not robotic or pushy.
Step-by-Step Cold Call Framework
Step 1: Open the Call with Curiosity
Start warm, casual, and non-salesy:
“Hi [First Name], this is [Your Name]. I work with local businesses like yours to help them attract more customers without spending extra time or money. Quick question—how do most of your customers find you today?”
Then pause.
Let them talk. You want them to open up about their marketing challenges.
Step 2: Identify the Pain Point and Respond
Listen for keywords like:
“Mostly word of mouth”
“They find us on Google”
“We use Instagram”
“We get some messages… but don’t always reply”
Then tailor your response based on what they say:
If they say “word of mouth”:
“That’s awesome—word of mouth is powerful. But even when people hear about you, the first thing they do is Google you. If your reviews aren’t great or your info’s outdated, they may pick someone else. I help businesses like yours make sure they’re the first choice customers see.”
If they say “Google”:
“Perfect. Then you probably know that the businesses with the most recent, consistent 5-star reviews rank higher and get chosen first. I can show you how to get more of those reviews—on autopilot.”
If they say “social media”:
“Great to hear. Are you finding that customers message you there? Because if they’re not getting a quick reply—or your page isn’t active—they often move on to a competitor. We help businesses stay visible and responsive without spending all day online.”
Step 3: Create Urgency and Introduce the Meeting
Now, build a small amount of tension—then offer the solution:
“A lot of businesses are losing customers and don’t even realize it. It’s usually because they’re missing just one or two key things: consistent reviews, active social media, or fast replies to leads. That’s exactly what we fix.”
“I’d love to show you how this works. It’s a 10-minute call—no obligation, just value. When’s a good time to walk you through it?”
💬 Most Common Objections + Responses
“I’m too busy.”
“Totally understand. That’s exactly why we built this—it saves you time by running everything in the background. Let’s do a quick 10-minute call when it works for you. What about [suggest day/time]?”
“I already get customers from referrals.”
“That’s great! Even referrals Google you first. If your reviews or social presence look outdated, they may go with someone else. Let’s make sure they choose you first.”
“We already have reviews.”
“That’s a great start. The problem is Google cares more about recent reviews. One from last week is worth more than ten from last year. I’ll show you how to keep them fresh automatically.”
“I don’t need social media.”
“I hear that a lot—but 70%+ of consumers check a business’s social media before visiting. We can help you stay active without spending hours posting.”
Final CTA to Book Discovery Call
Close clearly and calmly:
“Again, no pressure—this isn’t a sales call. Just a quick walkthrough to show how other local businesses are using our system to get more reviews, rank better on Google, and never miss a message.”
“What time today or tomorrow works for a quick 10-minute call?”
Then send a calendar invite and confirm the meeting.
Cold DM Script
Goal: Start a conversation and book a Discovery Meeting
Why Cold DMs Work
Direct messages on platforms like Instagram, Facebook, or Google Business Messages allow you to reach business owners where they’re already active. Unlike cold calls, DMs give the owner time to respond on their own terms. And when written well, they’re incredibly effective at opening doors.
The goal here is not to sell DropSaaS via chat. It’s to spark curiosity and secure a quick meeting.
Framework for High-Converting DMs
Message #1 – General Approach (Simple & Direct)
Use when you’re unsure of their specific strategy or industry.
Hi [First Name], I just came across your business and wanted to ask—how do most of your customers find you today?
The reason I ask is that a lot of local businesses are losing potential customers without realizing it—because of:
A lack of recent 5-star reviews
Low visibility across Google & social media
Missed DMs or messages that never get answered
I help businesses fix all of that automatically with one simple system. It works in the background and gets real results without adding extra work.
I’d love to show you how. Would you be open to a quick 10-minute call this week?
Message #2 – Industry-Specific (If you know their vertical)
Great if you’re targeting restaurants, salons, gyms, mechanics, etc.
Hi [First Name], quick question—when you need to find a good [restaurant/salon/mechanic], what do you do first?
Most people say the same: they Google it. And what do they look at first? Reviews, photos, recent activity.
If a business doesn’t have fresh 5-star reviews, active social profiles, or quick replies to messages, people skip it—even if they’ve heard good things.
That’s exactly what I help fix. I work with businesses like yours to improve reviews, stay active online, and never miss a message—all without lifting a finger.
Want me to show you how it works? It takes 10 minutes and I think you’ll love it.
Follow-Up DM (24–48 Hours Later)
Send this if they don’t respond to your first message.
Hi again [First Name] — just following up quickly in case you missed my last message.
I’d really love to show you how businesses like yours are growing faster by automating reviews, managing all their chats from one place, and boosting visibility online.
No cost, no obligation. Just value.
Would you be open to a quick 10-minute chat sometime this week?
Common Objections + Smart Replies
“I’m too busy.”
Totally understand. That’s actually the reason this platform works so well—it saves time by running in the background. Just 10 minutes and I’ll show you how.
“I already get customers through word of mouth.”
That’s awesome. But even referrals check your online reviews and listings before deciding. If anything looks outdated, they may pick someone else.
“We already do marketing.”
That’s great. This actually complements what you’re doing—by automating the things that fall through the cracks like reviews, social content, and fast replies.
“I’m not interested.”
No problem at all. If you ever want to see how to automate 5-star reviews, boost search rankings, and manage chats from one place, I’m happy to connect.
Tips to Boost Response Rate
Always personalize the first line (mention their business name, recent post, or industry)
Keep it concise—avoid long blocks of text
Use bullet points to highlight pain points or features
End with a clear call to action like “open to a quick call?” or “want me to show you?”
Door-to-Door Outreach Script
Goal: Spark interest, build trust in person, and book a Discovery Meeting.
Why Door-to-Door Works
Face-to-face outreach is the most personal, credible, and memorable form of prospecting. When done professionally, it shows effort, builds instant rapport, and positions you as someone who genuinely cares about helping the business grow—not just closing a sale.
The goal isn’t to sell DropSaaS on the spot. It’s to create enough curiosity and trust to earn a quick meeting.
What You Need Before You Walk In
Dress sharp and confident — first impressions matter.
Have a printed one-pager with the 5 tools summarized.
Prepare a clipboard/tablet for booking meetings on the spot.
Be brief, respectful, and smile — your attitude sells before the product.
Opening the Conversation
Hi [Owner's Name], I’m [Your Name]. I work with local businesses around here to help them get more customers and better online visibility—without adding more to their plate.
Quick question: how do most of your customers find you today?
(Pause. Let them respond. Smile. Nod.)
This one question unlocks everything. Their answer will usually fall into one of these:
“Word of mouth”
“Google”
“Social media”
“We don’t really do online stuff”
Tailored Replies Based on Their Answer
If “Word of Mouth”:
That’s great—referrals are gold. But even referred customers check Google before visiting. If your reviews aren’t fresh or your info is outdated, they may go elsewhere.
I help businesses make sure they’re the first and best choice online—especially when people are already hearing good things about them.
If “Google”:
Perfect. That means visibility matters to you. But here’s the challenge—businesses with more frequent 5-star reviews, better listings, and recent social activity rank higher and get chosen first.
I work with local shops to optimize their online presence across all channels automatically.
If “Social Media”:
That’s smart. But let me ask—are people messaging you there? Because if you’re not replying fast, they may go to someone else who does.
Our platform lets you manage all your messages (WhatsApp, Facebook, Instagram, Google) from one place—so you never miss a lead.
If “We don’t do much online”:
That’s totally okay. But here’s the thing—your future customers do. They Google you, check reviews, scroll your social media, and message you.
If they don’t see an active presence, they assume the business is closed or not trustworthy. I’d love to show you a simple way to fix that.
What You Say Next (The Hook)
I help businesses with 5 things:
📣 Automatically getting more 5-star reviews
📍 Fixing and syncing their info across Google, Facebook, Instagram, Apple Maps, etc.
📆 Staying active on social media with automated posts
📬 Sending smart campaigns to bring back past customers
💬 Replying instantly to messages from any platform in one place
It’s all in one platform. Most businesses see results in just a few days.
Your Call to Action
Would it be okay if we booked a quick 10-minute call this week? I’ll walk you through how the system works—it’s completely free to try, and I think you’ll really like it.
(Offer to book it right there on your phone/tablet.)
Common Objections + Responses
“I’m too busy right now.”
Totally get it. That’s exactly why the platform works—it saves time by running in the background. Could I stop by again or send a quick video walkthrough?
“I already have marketing.”
Great. This doesn’t replace your marketing—it enhances it by automating reviews, visibility, and messages. Most agencies love pairing this with what they’re already doing.
“Not interested.”
No worries at all. If anything changes or you want to see how it works, I’ll leave this flyer. Happy to reconnect anytime.
What to Leave Behind
Printed flyer or business card with:
Bullet points of the 5 tools
Link to free trial or booking
Your contact info
Follow-Up Plan
If they show interest but don’t book on the spot:
I’ll follow up with you tomorrow just to see if you’d like to take that 10-minute walkthrough. Totally up to you.
If they’re not available:
No problem! I’ll leave this with you. If you scan the QR code, it’ll take you to a quick demo or my calendar to book anytime.
Cold Outreach Conclusion: Start the Relationship, Not the Sale
Cold outreach isn’t about making a sale on the spot—it’s about starting a conversation that leads to trust, clarity, and curiosity.
Whether you reach out via DM, phone, or in person, your primary goal is to help the business owner feel:
Heard — because you’re asking smart questions, not pushing a pitch.
Understood — because you’ve connected their real-world challenges to clear solutions.
Curious — because you’ve planted the idea that there’s an easier, smarter way to win more customers without working harder.
You're not here to convince, pressure, or sell. You're here to spark awareness. You're the bridge between the way they’re doing things now and the way they could be doing things—with better results and less stress.
At this stage, your only real “ask” is a Discovery Meeting. That’s where the education begins and the decision-making really starts.
Remember This:
Don’t sell software—sell the outcome.
Don’t rush—build a connection.
Don’t overexplain—create curiosity.
Don’t fear rejection—follow up with value.
Outreach is a skill. When done consistently and with the right mindset, it’s your most powerful tool to build a pipeline full of real, qualified conversations that turn into long-term clients.