Note for the agency: this article is written as if it's being read directly by your client — the local business owner using the platform. Feel free to copy and paste it into your own knowledge base so your clients have a simple and clear guide to understand how each product works.
Keeping your business information accurate and up to date online is essential — and that’s exactly what the Listing product helps you do.
Let’s explore how it works and why you should use it.
🔎 Why Listings Matter for Your Business
When potential customers search for your business on Google, the first thing they see is your Business Listing — also known as your Google Business Profile.
If your information is outdated, like:
❌ Wrong address
❌ Incorrect opening hours
❌ Missing contact details
❌ Old photos
…it creates confusion, damages your credibility, and could cause you to lose customers.
Just think: if someone sees that you're open but then finds the shop closed — it’s a frustrating experience that might stop them from coming back.
That’s why your Listing needs to stay accurate and updated at all times.
✅ The Listing Tool — Keep Everything Updated in One Place
The Listing product inside your platform connects directly with your Google Business Profile, so you can update your information in one place, and the changes are instantly reflected on Google.
🔗 Note: You must connect your Google account before using the Listing product. You can do this in Settings > Location > Google.
🆕 Coming Soon: We’ll also support Apple Maps, so you can manage both Google and Apple listings from the same platform!
How to Edit Your Business Information and Upload Photos
Inside the Listing product, the first section you’ll find is called “Information and Photos.” This is where you can update all the main details about your business and add the images that will represent your brand to the world.
Keeping this section updated is crucial for building trust with potential customers who find you on Google.
How to Access This Section
To get started:
Go to the Listing product.
Click on the “Information and Photos” card.
You’ll now see two tabs:
Information
Photos
Let’s explore both.
The "Information" Tab
In this tab, you can manage the core information about your business.
🎨 1. Logo and Cover Photo
You can upload:
A logo that represents your business brand.
A cover photo, such as:
A photo of your storefront or venue
A team photo
A high-quality image of your services or products
💡 These two images are the first thing people see on your Google profile — so it’s important to give a strong first impression with professional visuals.
🏪 2. Business Name
Here you can enter your official business name — this should match the name customers know you by.
🌐 3. Website
Add your website link so customers can learn more about your business, see your services, or make a booking.
📈 Google rewards businesses that add more information — including your website can improve your visibility in search results.
📍 4. Business Address
Make sure your physical location is correct. If your address is outdated or incorrect, people might show up at the wrong place — leading to bad reviews or lost trust.
🧾 5. Business Description
Here, you’ll describe your business in a few sentences.
A great description should include:
Who you are
Who your services are for
What you offer
What makes your business special
💡 Pro Tip: Use relevant keywords — these are the phrases people search for on Google.
Examples:
If you run a seafood restaurant → Use: “seafood restaurant in Miami”
If you’re a dentist → Use: “family dental clinic” or “cosmetic dentist in Rome”
If you run a hotel → Use: “boutique hotel near Eiffel Tower”
If you’re a fitness trainer → Use: “personal trainer in London”
The more relevant your description, the better Google understands your business — and the more likely it is to show your listing to the right people.
🗂️ 6. Business Category
Choose your main business category — this helps Google know what type of business you run and show your listing to the right audience.
Pick the category that best describes your services. For example:
“Italian Restaurant”
“Hair Salon”
“Bakery”
“Real Estate Agency”
📞 7. Phone Number
Enter the phone number customers can call directly from your Google profile. Make sure this is a number you actively answer during business hours.
The "Photos" Tab
This is where you can upload photos that represent your business.
We recommend uploading at least 10 high-quality images, such as:
📸 Your storefront or entrance
👨🍳 Staff members at work
🪑 Your interior and atmosphere
🧁 Your best-selling products
💇♀️ Services in action (e.g., haircuts, dishes served, training sessions)
👥 Happy customers (with their permission!)
🛠️ Your tools or working space (for trades or service providers)
These photos help people visualize the experience before they even visit — and often make the difference in their decision to choose your business over a competitor.
Final Thoughts
Updating your Information and Photos is one of the most powerful ways to improve your online visibility and attract more customers.
By sharing the right details and professional images, you:
Build trust with new customers
Improve your local SEO on Google
Create a great first impression
Stand out from competitors
📌 Take 15 minutes to update your listing today — it’s a small effort that can make a big impact!
How to Create and Manage Google Updates
Inside the Listing product, you’ll find a powerful feature called “Updates.” This section allows you to post announcements, promotions, events, and more directly to your Google Business Profile — helping your business look active, professional, and trustworthy.
What Are Google Updates and Why Are They Important?
Google Updates are short posts that appear directly on your Google Business listing. They allow you to share important news and keep both existing and potential customers informed.
✨ Examples of Updates You Can Post:
🆕 Launch of a new product or service
📅 An upcoming event or open day
💸 A time-limited promotion or special offer
🕒 A temporary schedule change
🏆 A new award or achievement
📣 A public announcement like “We’ve moved!” or “Now accepting reservations”
These updates are visible right on your Google profile, so they are a great way to stand out in search results and build trust with your audience.
🎯 Benefits of Using Google Updates
✅ Shows your business is active and up-to-date
✅ Helps customers stay informed about your latest news
✅ Improves your Google ranking, since Google rewards businesses that keep their profile updated
✅ Adds a professional and dynamic touch to your listing
How to Create an Update
To post a new update:
Go to the Listing product
Click on the “Updates” card
Click on “New Update”
Now follow these steps:
1️⃣ Choose the Type of Update
You can choose between:
News – general announcements or updates
Event – if you are hosting something on a specific date
Offer – if you want to share a discount or special promotion
🟢 Select the type and click Next
2️⃣ Select the Google Location
If you manage multiple locations, select which Google Business Profile you want the update to be published on.
🟢 Then click Next
3️⃣ Add a Photo (Optional but Recommended)
You can upload a photo to make your update more visual and attractive.
💡 Why add a photo? Visual updates tend to get more engagement and show up better on your Google listing.
Examples:
📸 A photo of the new product you're launching
🎉 A banner for your event
💰 A graphic showing your promotion (e.g. “20% OFF this week”)
🟢 Click Next
4️⃣ Write Your Update Description
This is where you describe the update you’re sharing.
Examples:
🆕 “We’ve just added vegan options to our menu! Come try our new plant-based burger available from today.”
📅 “Join us for our anniversary event on March 10th! Live music and a free drink for all guests.”
💸 “Black Friday Special! Get 30% off all haircuts this weekend only.”
Keep it short, clear, and friendly.
🟢 Click Next
5️⃣ Add a Button (Optional)
You can add a call-to-action button to your update. Choose one of the following:
Book
Order
Shop
Learn More
Then add the URL that customers will be redirected to when they click the button. This could be your website, booking page, or online store.
🟢 Click Next
6️⃣ Review and Publish
You’ll now see a preview of how your update will appear on your Google profile. Make sure everything looks good.
🟢 Click Complete to publish it.
What Happens After You Publish?
Once published, your update will show a status of “Processing.” This means Google is reviewing it. Typically, this review takes just a few minutes.
✅ When approved, the status will change to “Live”, and your update will be visible to anyone who views your Google Business listing.
In the Updates section, you can track the status of all your previous posts.
Why You Should Post Regular Updates
Posting regular updates is a powerful way to show Google — and your customers — that your business is active and reliable.
It helps:
Improve your visibility on Google
Keep your listing fresh and engaging
Build trust with new visitors
Increase interaction and interest in your services
📌 Tip: Set a reminder to post at least one update every week to keep your profile active and attractive!🕒 How to Manage Your Regular Opening Hours on Google
Keeping your opening hours updated on Google is essential to maintaining credibility and trust with your customers. When people search for your business online, one of the first things they check is your opening hours.
If your schedule is inaccurate, it can lead to frustration and lost sales.
How to Manage Your Regular Opening Hours on Google
Keeping your opening hours updated on Google is essential to maintaining credibility and trust with your customers. When people search for your business online, one of the first things they check is your opening hours.
If your schedule is inaccurate, it can lead to frustration and lost sales.
Why You Must Keep Your Hours Updated
Let’s imagine this:
You set your Google listing to say you're open on Saturday until 1:00 PM, but one day you decide to close early at 12:00 PM — and you forget to update your listing.
A customer sees the hours online, shows up at 12:30 PM… and finds your doors closed. This creates a very negative impression and could cost you a loyal customer.
Keeping your regular hours accurate is a simple but powerful way to build trust and ensure no one is disappointed.
How to Set Your Regular Hours
Go to the Listing product and open the “Regular Hours” card. Here you’ll see a section where you can set your usual weekly schedule.
You’ll find seven cards — one for each day of the week.
In the top-right corner of each day, you’ll find two buttons:
Open – to indicate that you’re open that day
24 Hours – to show that you’re open 24/7 on that day
✅ If You’re Open All Day
Activate the 24 Hours switch. This will mark that day as open all day, and you won’t need to set specific hours.
🕘 If You’re Open During Specific Hours
Toggle the Open switch (leave 24 Hours OFF)
Choose your Opening Time and Closing Time Example: 9:00 AM – 5:00 PM
🧘 If You Have a Midday Break
Some businesses close during lunch or siesta time. Example: Open from 9:00–12:00, then again from 3:00–5:00.
To set this:
Click the “+” icon next to your current time slot
Add a second interval of opening hours
Repeat this if you have more than two intervals during the day.
❌ If You’re Closed That Day
Deactivate both the “Open” and “24 Hours” buttons. That day will now show as closed on your Google listing.
📅 What Are Regular Hours?
Regular Hours are your standard weekly schedule — the hours your business is normally open throughout the year.
You typically only need to update this section if your hours change permanently.
📌 For temporary changes (like holidays or special closures), you’ll use the “Special Hours” section, which we’ll cover in the next article.
Why This Is So Important
💬 Your customers rely on your Google hours to plan their visit
😞 Incorrect hours lead to bad experiences and lost trust
📉 Bad experiences = negative reviews and fewer repeat visits
🔍 Google favors accurate listings and may rank you higher if your info is complete
👉 Final Tip:
Check your Regular Hours at least once every season to make sure they’re still correct. A few minutes of attention can make a big difference in how people perceive your business online.
How to Set Special Hours on Your Google Listing
Keeping your Google profile updated is key to building trust with your customers. While your Regular Hours reflect your usual weekly schedule, your business may occasionally have special openings or closures.
For example:
You’re usually closed on Sundays but decide to open on a particular Sunday
You’re normally open on a Monday, but will be closed for a holiday or internal event
In these cases, you don’t need to change your entire schedule. You can just use the Special Hours section.
Why Are Special Hours Important?
Adding special openings or closures helps your customers:
Know exactly when you’ll be open
Avoid showing up when you’re unexpectedly closed
See that your listing is actively maintained and reliable
And remember: Google favors businesses that frequently update their listing. This can improve your visibility on search results.
How to Add Special Hours
Go to the Listing product
Click into the “Special Hours” card
Click on “New Special Hour”
Decide whether it’s a special opening or special closing
✅ For a Special Opening
Activate the “Open” toggle
Select the date and time you’ll be open Example: Sunday, May 26 — from 9:00 AM to 1:00 PM
If you’ll be open 24 hours, just activate the “24 Hours” toggle instead
Click Save
This will override your regular schedule for that specific day, without needing to update your full weekly hours.
❌ For a Special Closing
Deactivate the “Open” toggle
Choose the date of the exceptional closing
Click Save
That day will be marked as closed on your Google listing.
💡 Tips for Managing Special Hours
Plan ahead for holidays (like Christmas, Easter, New Year’s, etc.)
Use it for team events or renovation days
If you’re participating in a local market or pop-up, you can add a special opening
These updates are shown publicly on your Google Business Profile, so your customers always know what to expect.
Final Summary: Why the Listing Product Is So Powerful
With the Listing product, you can fully control how your business appears on Google. It’s made up of four simple but powerful tools:
🧾 1. Information & Photos
Customize your name, description, logo, phone, and add professional photos to attract new customers.
📢 2. Updates
Post news, promotions, and events to keep your listing fresh and show your business is active.
⏰ 3. Regular Hours
Set your standard opening hours once and keep them accurate throughout the year.
📅 4. Special Hours
Easily manage exceptions for holidays or special events without changing your whole schedule.
Why You Should Use the Listing Product Consistently
Makes your business appear reliable and trustworthy
Increases your visibility on Google
Keeps your clients informed and happy
Helps you stand out from your competitors
The more complete and active your listing is, the more customers Google will send your way. Take 10 minutes to update it — it’s one of the most valuable tools to grow your local business online.